Sustainability! Now here’s a used and abused word that appears all the time these days. Everyone is covering themselves in it. For example, I noticed the other day that the Tar Sand folks are suggesting they use less water to make a litre of oil than it takes to make a cup of coffee. Ergo, I should conclude that if they are only using what I use every day, it can’t be that bad – unless I want to see myself as engaging in unsustainable behaviour.
But wait a minute. They want me to use their criteria for defining what sustainability is.